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With so many information businesses undergoing
change, planning is back in vogue. But the breadth and
depth of change call for a fresh view of how to achieve
effective planning. Consider the situations of three
companies we’ve recently consulted to:
- An established provider of
data
used by businesses to identify and analyze environmental
risk is moving from offering a single product for
one primary market to multiple products that can
serve a more diverse set of markets.
- A publisher of consumer
magazines, books, special-interest publications, and
web sites is transitioning from its traditional approach of
creating content exclusively for one medium to creating
content that can be re-purposed cost-effectively for multiple
media.
- An educational publisher is evolving along with the
market from selling textbooks to online learning platforms
that deliver a suite of e-books as well as tools that help
students
study, practice, and learn.
Despite their different situations, all three companies
are trying to achieve significant transformations that
require changes in many aspects of their businesses,
including their products, marketing, sales channels,
pricing, and organizational structures and processes.
Companies facing such large changes will not
succeed unless they can unify and coordinate
various internal stakeholders around a set of common
goals and supporting tasks.
To help clients deal with the urgency of setting a
new direction, often under the constraints of tight
budgets and stretched staff, we have developed an
accelerated planning process called “Rapid Strategic
Planning." This process is a structured approach
for developing a road map for a business. Equally-
importantly, Rapid Strategic Planning connects the
resulting strategy with a company’s operations in all
affected functions, so that the plan is a realistic
foundation for execution and can serve as an
ongoing management tool.
To learn more about Rapid Strategic Planning, please
download our free white paper.
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